Once again this year, Putevi Srbije is actively observing the World Day of Remembrance for Road Traffic Victims under the traditional slogan: "Remember, Support, Act."
"Remember, Support, Act" is a campaign designed to honor the memory of those who have lost their lives on the roads, provide support to victims and their families, and inspire society to foster a safer culture of mobility—one rooted in greater empathy.
Every year, the number of road traffic victims worldwide grows by several million, adding to a cumulative toll of over 50 million deaths and hundreds of millions of injuries since the first recorded road traffic fatality.
This constitutes a true pandemic that disproportionately affects the most vulnerable groups—including young people—and, beyond the trauma caused by injuries or the loss of loved ones, it leaves devastating economic consequences for nations, communities, and families alike.
Road safety is a responsibility we all share.
Every decision matters: obeying traffic regulations, participating in traffic responsibly, looking out for one another, and promoting safer mobility—all these actions can save lives.
During the "Decade of Action 2021–2030" this World Day plays an important role in achieving the goal of reducing the number of traffic fatalities by 50%.
As in every year, the objectives for the 2026 World Day of Remembrance for Road Traffic Victims include honoring those who have lost their lives, providing a social and legal platform to support road traffic victims, the injured, and their families, recognizing the work of emergency services, and promoting initiatives aimed at preventing future road traffic fatalities and injuries.
Through art and visual storytelling, we seek to foster reflection, empathy, and commitment. After all, road safety is built not only through laws and systems but also through the daily decisions we make and the care we show for one another.
Inspired by the light of the stars, this campaign reminds us that those who are no longer with us continue to leave a lasting mark on our lives.
The memory of these individuals can become a powerful driving force - one that inspires responsible decisions and actions, ultimately contributing to the protection of others.
You can find information about the 2026 World Day of Remembrance for Road Traffic Victims at: https://worlddayofremembrance.org/#remembersupportact