Department for Public Relations

Honored media representatives,

In order to achieve a faster and a more efficient cooperation with the media houses, the PE “Roads of Serbia” introduced an online procedure for obtaining licenses for recording roads, road structures, toll stations and sites under the jurisdiction of the enterprise.

You can download the form of the Request for recording/reporting by clicking the image below.

The form of the Request for recording/reporting should be filled in and sent to the Department for Public Relations not later than one day before the required recording term at 03.00 PM (requests for recording/reporting on a Saturday or Sunday should be submitted not later than the preceding Friday at 03.00 PM), to the following:

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Recording/reporting from the required location is possible only after a written approval by the Acting Director of the PE “Roads of Serbia” is obtained.

Successful public appearance of the PE “Roads of Serbia” and continuous communication with the media, road users, partners, associatesandcolleaguesarethetasksoftheDepartmentforPublicRelationsforthirteenyearsnow.

Timeliness, objectivity, versatility and good organization are prerequisites of modern business operations and principles which weareguidedbyinour performance.

Our task is to inform the public professionally, conscientiously and responsibly through continuous contacts with the media, professionals, institutionsandotherstakeholders.

The performance and activities of the Department for Public Relations are in line with the legislation of the Republic of Serbia.

We issue public announcements, organize press conferences and giving statements and interviews of authorized employees, prepare presentations and professional seminars. We are continually up to date with the realization of our company’s projects and we organize events marking the successfully completed projects as well as visits to infrastructural projects under construction on the Republic of Serbia road network. 

Our most visited press conferences are certainly those attended by the country’s high officials, the Prime Minister or the President of the Republic of Serbia, ministers, as well as foreign high officials or representatives of international financial institutions.

We have raised our internal communication and cooperation with colleagues from every sector of the Enterprise to the highest level in order to provide adequate responses to every requirement. We provide timely deliverance of adequate and complete information through daily communication with colleagues in charge, which enables quick and efficient performance of the Department for Public Relations and the planning of activities significant for the reputation of the Enterprise.

We continuously inform the management on all aspects of our work which influence the media exposure of the Enterprise in public through regular submissions of press clippings and media monitoring, as well as via special announcements and letters reporting about all our activities.

In the course of thirteen years, on a daily basis, we have been keeping track and analyzing texts and footage about the Enterprise and the Acting Director Zoran Drobnjak and we have also developed a substantive archive consisting of published texts and video footage.

Even 60 percent of the total amount of published/released footage on the PE “Roads of Serbia” is the result of direct and proactive PR activities.

The annual summary of our successful communication with more than 150 news agencies, print media companies, TV and radio stations, Internet portals and production companies is over 1,400 answered questions, more than 159 interviews and 174 statements, resulting in more than 18,628 media releases concerning our Enterprise in the course of last year.

For the first time in the PE “Roads of Serbia”, the Department for Public Relations has initiated, started and delivered a campaign for raising awareness of drivers regarding the distance between vehicles.

The aim of the educational campaign “3 seconds, a whole life” is to improve traffic safety and indicate the importance of keeping safe distance between vehicles. For that purpose the following items have been prepared:

  • educational video and radio spots, 
  • messages for VMS gantries along the motorway,
  • announcements for social networks,
  • informative leaflets and posters,
  • stickers with the educational campaign visual in Serbian and English for all toll booths where toll cards are issued…

Out of numerous events we participated in, the most prominent ones are the organization of the presentation “Road Rehabilitation and Safety Project” in cooperation with the Ministry of Construction, Transport and Infrastructure, World Bank, European Investment Bank and European Bank for Reconstruction and Development. The presentation showed in detail the Project on rehabilitation of 1,100 km of Serbian road network during five years' time of the planned project duration.

We organized the First International Scientific and Professional Conference “Modern road maintenance” in 2013, we were engaged in the organization of Summit of China and Central and Eastern European Countries in the Serbian capital in 2014, and the Summit of Ministers on Organization for Security and Cooperation in Europe (OSCE) Belgrade in 2015.

As part of our international activities, we cooperate with European and worldwide associations, administrations and road institutes. Our enterprise is a full member of the European Association of Operators of Toll Road Infrastructure (ASECAP), European Road Federation (ERF) and International Road Federation (IRF). We prepare on a regular basis the National Annual Report, which is a part of the annual National Report of the Association member states, we fill out thematic professional questionnaires about the Enterprise…and also prepared information and photographs regarding the realization of the PE “Roads of Serbia” projects.

Thanks to the good cooperation so far, the news and the photos are published in newsletters and on internet presentations of IRF and ASECAP.

In accordance with the ASECAP and its members’ instructions, each year we celebrate “Every Day Without A Road Death” – project “EDWARD”. In 2019, the project was realized for the fourth time, with the aim of accomplishing one day without casualties in traffic, supported by the European Commission.

Each year in November, on the occasion of the commencement of Winter Maintenance of I and II category state roads in the Republic of Serbia, we successfully organize a presentation of the Winter Maintenance Plan for I and II category state roads.

A part of the Department for Public Relations’ activities is also the organization of special events – seminars on new technologies, equipmentandachievementsintheroadindustryandexpertconferencesinthe field of traffic and civil engineering.

Our Department has also, together with the line ministry, taken part in the organization of exhibitions on infrastructural projects:

  • The multimedia exhibition in the building of the former main railway station in Belgrade “We Continue to Make Good News” in 2018 and
  • The exhibition of the Ministry of Construction, Transport and Infrastructure “Nothing is Faraway Anymore” in 2019

We regularly keep track of the phases of works and realization of our Enterprise’s significant infrastructural projects, on which occasion we organize events together with the colleagues in charge and the Ministry of Construction, Transport and Infrastructure. Here are some of them:

  • “Press Safari” through Grdelica Gorge in 2018,
  • Completion of all phases of the construction of the “twin” bridge over the Sava at Ostružnica on the Belgrade Bypass and official opening for traffic on 14th June 2020,
  • The construction of the bridge over the Sava and the Kolubara on the section of the motorway “Miloš Veliki“ from Surčin to Obrenovac,
  • Opening of the motorway “Miloš Veliki“ from Belgrade to Čačak in August 2019,
  • Commencement of works on the motorway Belgrade – Sarajevo section from Sremska Rača to Kuzmin,
  • Marking the commencement of works on the section Preljina - Požega,
  • Rehabilitation of the motorway section Pojate - Ražanj

The Department for Public Relations, within its jurisdiction, takes care of all aspects of the maintenance and optimization of the Enterprise’s Internet presentation.

The record 899,686 visits and 1,944,606 views of the Enterprise’sInternetpresentation annually, with growing tendencies, is the result of our work. With technological innovations, regular update of the content management system and daily update of the content, we have improved the communication of the Enterprise with all stakeholders.

Realizing the importance of large infrastructural projects, we have developed and organized the monitoring and recording of projects by phases, so that we could leave an archive containing footage of those processes to future generations. On average, we record around 90 video clips and several hundreds of photographs annually. Our photographs and video footage of the events we organize are uploaded to the gallery within the Internet presentation of the Enterprise, as well as on the YouТube channel.

The largest and the most important projects have been recorded in our films: The Corporate Film, Film on the Toll Collection Sector, Film on the Construction of the Bridge no.8 over the river Sava at Ostružnica on the Belgrade Bypass, Film on the Bridge over the rivers Sava and Kolubara on the new section of the motorway E-763 Surčin – Obrenovac, the construction of the Belgrade Bypass, the new bridge over the Danube at Beška, rehabilitation of the bridge Gazela and the motorway passing through Belgrade. The films have been made for congresses, conferences, manifestations…: Oscar for Quality 2017, Modernization of toll stations and rehabilitation of 100 bridges, “50 years of Serbian Transport Economics”, “Republic of Serbia Road Network”, a film for 2nd Road Congress in 2016…

By introducing a version for mobile phone platforms, our Enterprise was among the first public enterprises in Serbia to enable access to information using mobile phones or tablets, irrespective of where they are, since our imperative is to provide the requested information to our users as easily and fast as possible.

In the course of the previous thirteen years, we have developed 23 issues of Bilten – the internal newsletter informing employees, business partners, users, media representatives and all stakeholders on the performance of the Enterprise.

With joint effort we have accomplished the goal set in the first issue – to be informative, useful, comprehensive and interesting.

Our product is also a bilingual brochure with relevant data and photographs, created for the purpose of a short and distinctive presentation of the PE “Roads of Serbia” depicting the work of various sectors within the Enterprise.

In order to attract the attention of users to innovations, improvements and services, we develop and prepare flyers and leaflets with messages. Our Department prepared visually attractive flyers with the slogan “Somebody loves you…Drive carefully” for the festival of love, “Lovefest” in Vrnjačka Banja, which was an opportunity to appeal to the youth and highlight the importance of obeying traffic regulations. In cooperation with the Sector for Toll Collection, we also feature messages for users on VMS gantries along the motorways.

During the realization of large infrastructural projects which demanded long-term traffic regime modifications, we developed flyers on traffic management for users so that they could travel on roads under construction in an easier and faster manner.

Long and successful cooperation with the Road Association of Serbia – “Via-vita” has resulted in an effective organization of 1st and 2nd Road Congress. For years we have also been a part of the professional journal “Road and Traffic” which represents our Enterprise along with the professional papers of our colleagues.

For everyday communication and promotion of the Enterprise we have created effective corporate items, numerous representative products, conceived preliminary solutions for personal organizers, planner notebooks, business cards, roll-up banner stands, posters…The Department designs solutions and prepares posters to be printed for the purpose of furnishing exhibition spaces of the PE “Roads of Serbia” when participating in fairs and exhibitions.

 “In the world of circus and carnival“, “When I close my eyes, I see…”, “Dream about travelling”, “Santa on the road“, “Magical home base for Santa“, “My planet“, “What I want“, are topics for children’s drawings competition, encouraging the youngest to express their talents and creativity. The drawings of the competition’s winners illustrate desk calendars and New Year’s greeting cards of our Enterprise.

The Department for Public Relations cooperates with the Independent Union of the PE “Roads of Serbia” since its establishment and informs the employees on all union activities and actions. Every year, at the end of June, the Union traditionally organizes and realizes the Workers’ Sports Games together with the association “Putar” and also organizes recreational camps for the children of the employees.   

We are also engaged in socially responsible activities such as regular voluntary blood donations, “Čep za hendikep (Bottle Cap for Handicap)”, where we are positioned among the top ten companies. Last year, the Department for Public Relations supported the First International Motor Relay Race promoting fight against cancer.

High goals, quality and committed work, true dedication to work are a sure path towards the achievement of excellent results!